Just days before sending out the invoices to season ticket holders, the Green Bay Packers have announced they are raising 2015 ticket prices for the sixth straight year.
In a prepared statement Packers team president Mark Murphy explained his case for the increases, which ranged from $3 to $5 per seat, depending on location.
“We project this increase will place us 18th in average ticket price, which is just below the NFL average,” said Packers president Mark Murphy. “We use that benchmark each year to help us determine pricing so we maintain great value for season ticket holders and provide a fair share to our partner teams.”
The cheapest end zone seat will increase $3 and cost $80 under the new pricing policy.
The Packers best sideline seats (between the 20’s) will rise to $105 each, an increase of $5. While other NFC North opponents have yet to declare increases for 2015, the 2014 pricing for the best sideline seat for the Bears was $200, Vikings $161 and Lions $195.
There is also apparently a forthcoming plan to offer pricing that will differ by game for the same seat depending on perceived value. For example patrons will pay less for pre-season games and less-popular opponents, but more for games with significant interest.
Prior to the six yearly increases, end zone seats were priced at $59 and premium between-the-20’s sold for $72. Increases over the six years are approximately 36% for end zone seats and 46% for the sidelines.
According to Forbes Magazine in 2014 the Packers are valued at $1,375M an increase of 16% over the previous year, and are the 16th highest valued team in the NFL. The magazine also reported that the team’s debt to value ratio was the best in the NFL, reflecting a strong financial picture and sound investments.
In an effort to supplement local game day income the Packers have been active in recent years purchasing private property to the west of Lambeau Field. A yet-to-be-announced development featuring other revenue producing enterprises such as hotels, entertainment venues and retail shops will be built. A Cabela’s Sporting Goods store opened on this property two years ago, the first of many other attractions to come.
The Packers organization reportedly has approximately $321M in reserve and there is obviously no immediate financial need for an increase. So why raise prices yet again on a price-weary clientele? The answer appears to be ‘because we can’. With the team boasting a season ticket waiting list of almost 81,000 people, should some decide not to renew, there would be many others willingly ready to take their place.
Payment is due in the Packers’ ticket office March 31.——————
Jeff Albrecht grew up just north of Green Bay and was lucky enough to attend some of the Lombardi Era classic games, like the 1962 championship and the Ice Bowl. Jeff went on to play HS football in the Green Bay area and College ball at UW - Stevens Point. Jeff is retired but still does some writing for his local paper. Jeff is a writer with AllGreenBayPackers.com and you can follow him on twitter at @pointerjeff .