Recently, Packers head coach Mike McCarthy stated in an interview with Rob Demovsky that he plans for the Packers to run 75 offensive plays on average per game. While this might seem like a great idea consider the Packers have one of the most high flying and potentially dangerous offenses in the NFL, one only needs to take a step back to realize how trying to shoot for 75 offensive plays per game on average doesn’t necessarily mean you are winning nor does it mean that your offense will get better.
First off context is important when considering how many plays the offense gets to make on average. On one hand, obviously converting 3rd downs and extending drives will increase the total number of plays on offense and picking up the tempo of the offense with no huddle and hurry up offenses are things the Packers have done regularly with Mike McCarthy and Aaron Rodgers will also likely increase how many offensive plays the Packers get.
However it’s also important to realize that snap count can also be inversely proportional to Packers offensive efficiency; for instance if the Packers are comfortably in the lead and are grinding out the clock by running the ball 3 times and punting (I like how fans complain when the Packers run the ball 3 times and punt but also complain when the Packers throw the ball when killing the clock as well) their total number of offensive plays will naturally decrease simply because they are waiting until the last second to snap the ball.
Furthermore, teams that are behind tend to play faster because they know they have get more done in a faster amount of time. While the Denver Broncos, who had the best offense in the NFL last season, did have the highest number of offensive plays per game at 72, teams that also had higher average offensive plays per game were Buffalo (70), Washington (69), Houston (68) and Cleveland (67). I don’t think anyone would argue that any of these teams fielded a top flight offense last year and it’s likely that playing from behind increases your offensive plays as opposing defenses are also playing more “prevent”/soft defenses in order to kill the clock further.