I tried ignoring it, but the more and more I read Twitter the more frustrated I am getting. I’ve been taking the high road on this and will continue to by not using his real name. He doesn’t deserve all the attention he is getting.
Who am I talking about? A certain sports shock jock on ESPN. Since I’m withholding his real name, I will call him Jump Shoremore. Think about it. He’s the guy trying to undermine Aaron Rodgers every time the mute on his microphone is accidentally turned off.
Packer Nation, it’s time to take a chill pill and face reality: the closer the Packers get to an undefeated season, the more amped up the media coverage will be. If you think things are bad now, wait until Week 17 should the Packers be 15-0 at that point.
That said, I beg you all to do this regarding the aforementioned ESPN jock: Ignore. Him.
I know it’s tough. He’s attempting to torpedo our quarterback. As fans we naturally surround the player and defend him from these kinds of things and fire shots back at the attacker. It’s the natural thing to do, so I can’t blame fans for reacting the way they are.
But it’s time fans realize they aren’t helping fix the problem. They’re actually making it worse.
Journalists are used to taking flak for what they report. This goes back all the way to the advent of print journalism and then broadcast journalism. Everyone has an opinion and it is impossible to please everyone. It comes with the job.
Things are much different today, however. Thanks to the 24 hour news cycle and the rise of social media, journalists are given a much larger platform and have much more power and influence that they did just one short decade ago.
Some use this responsibly and have enhanced their careers because of it and others abuse it just to stir up trouble and piss people off. The ESPN shock jock definitely falls into the latter category.
In fact, I’d say he is the epitome of an industry that has gotten out of control. An industry that has become more about flash and pageantry than it has about substance. To make matters worse, his network seems to be encouraging it!
Thanks to their injection of raw emotion into an industry that covers very emotional moments, fans have no choice but to respond and respond vociferously. Being a fan of a team is an emotional investment, and these shock jocks play off our emotions for personal gain.
It’s wrong and it’s corrupting our entire society. Just watch cable news from both sides of an aisle that shouldn’t even exist in the first place.
This isn’t to say sportscasters can’t be emotional and have opinions. In fact, that’s what the sports industry is really all about. However, taking people’s emotions or the emotion of a big game to prop up one’s own ego and career is pathetic and cowardly.
Of course, I have a personal stake in this as well. I grew up watching my own father as a reporter become one of the most respected journalists in the area, maybe even the state. He covered a lot of emotional stuff—rape, murder, kidnapping, you name it. When he retired, a lot of victims’ families showed up to pay tribute at his retirement banquet and I’ve never been more proud. He won awards for stories like these but he never talked about what he won. He always said it’s about the people in the story, not the one who wrote it. That’s why people respected (and still respect in retirement) so much.
So yes, I feel that people like the ESPN shock jock insult my father’s legacy as well as all the other reporters throughout time who did the job the right way. And yes as a young journalism major, I am going to take it personally. What my dad was a microscopic piece of building throughout his career is being torn down by cowards like Mr. Shoremore.
It’s also exactly why he cannot win.
Packer Nation, you are some of the smartest and most decent fans on the planet. Don’t stoop to this clown’s level. Instead, fight back….by doing nothing.
Why? If we turn him off, his ratings drop and with low ratings he won’t be able to survive as long as Mark Sanchez under a four man rush. It will difficult to watch as the shock jock continues to hound Rodgers. But you must remain silent. You must take comfort that someday, he will get what is coming to him.
Oh, and that Rodgers is listening. When he made mention of this shock jock on ESPN Milwaukee, I thought Rodgers had discovered a motivational mother lode and we all know how good Rodgers is when he has a chip on his shoulder.
Hey NFL defensive coordinators! Upset that Rodgers just torched your defense? Looking for someone to blame.
Turn on ESPN.
To the ESPN shock jock, I say only this: your days are numbered. You must realize this and perhaps that’s why you’re enjoying every last drop off attention. Your listeners are much smarter than you give them credit for and one day they will wise up to your act and you will be finished.
And we, the young up-and-coming sports writers in this country, will take over and save the industry from the filth like you who have ruined it. We will engage our readers/listeners/viewers with respect and treat them with respect instead of belittling them and forcing them to say something stupid so you can mock them.
Your time is up. Tick Tock. Tick Tock.
I conclude with a message to all those upset by Mr. Shoremore’s act: The night is darkest just before the dawn. I promise you….
The dawn is coming.——————
Kris Burke is a sports writer covering the Green Bay Packers for AllGreenBayPackers.com and WTMJ in Milwaukee. He is a member of the Pro Football Writers of America (PFWA) and his work has been linked to by sites such as National Football Post and CBSSports.com. Follow @KrisLBurke